Holly serves as the Standards Director at GMA, where she leads GMA’s GHG accounting and reporting work focusing on the Advanced and Indirect Mitigation (AIM) Platform. The AIM Platform develops value chain intervention standards that are informed by robust carbon accounting methods and a grounded understanding of how global value chains and corporate investments operate. This combination of credible and practical approaches can reduce corporate user uncertainty and remove a critical barrier to achieving value chain climate targets.

Her work draws on her experience developing decarbonization strategies and procuring clean energy at Fortune 100 companies and writing GHG accounting standards. From 2009 to 2011, she served on the GHG Protocol Scope 3 Standard secretariat team, where she wrote scope 3 data quality and assurance guidance and managed the standards testing process with over 60 global companies. In previous energy strategy roles with Target and Meta, Holly negotiated energy supply and renewable energy power purchase agreements and developed value chain decarbonization strategies. She is based in Minneapolis.